Monday, March 12, 2012

A Case for Social Media Recruiting

I read an article recently on Recruiting.com titled Why Recruiting Looks Easy  (http://www.recruiter.com/articles/why-recruiting-looks-easy/) and a particular quote stood out to me – “A great recruiter creates the conditions for that magic luck to strike”. This statement really resounded with me, because that is my approach to recruiting!

Recruiting, indeed, is not easy. It requires inquisitive and thorough intake sessions with our hiring teams when new requisitions open, understanding our clients’ teams/culture/needs, being familiar with and using all recruiting resources available to us, and persistently sourcing for unicorns until we find them, woo them, negotiate with them, and close them. This takes expertise and it takes hard work.

But I believe that what separates a decently effective recruiter from the best of the best is someone who creates optimal conditions to attract talent. And one of the best ways that we can attract talent is building our own personal brand. Attending happy hours/career events and shaking hands is still a FUN way to network and brand ourselves, but social media gives us the global reach of the internet – the possibilities are practically endless for connecting with others! Linked In, Facebook, Twitter, Google+, YouTube, blogging and even Pinterest – these are all fun, FREE portals for connecting with peers and talent, viewing industry-related news, learning about new recruiting trends and resources, and even bringing visibility to successes, helping build personal brand.


Every conversation recruiters have is important – recruiters should want to know good talent, unqualified talent, other recruiters, and even competitors. This knowledge and network we obtain via social media sets the stage for us to connect with others, create a network, understand the marketplace, and ultimately provide world-class delivery to our clients.


It’s worth spending an hour a week to use social media to create the conditions for recruiting magic to strike, and at the very least, develop your portfolio and network for your next career opportunity. So what are you waiting for? Jump in, the water’s warm!

Miss Recruiter

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