I've had several people (men, specifically) ask me recently "what is Pinterest, and should I be using it?". I was an early adopter of Linked In, Twitter, and social networking, so when the Pinterest craze started recently, I engaged in it to see what the fuss was about!
Here's my take - Pinterest is an online bulletin board that allows users to share ideas and interests. Right now, in its infancy, it's been adopted by those that are interested in creative projects and ideas, such as home projects, fashion, design, style, and food. I'm going to go out on a limb and say that early adopters are primarily women. I logged on to check it out, and I have to admit, I was mesmerized by beautiful photos of homes and food, and felt inspired to pursue some of these fun ideas. Alas, work and family provide me with little extra time, and in the end, I don't have time for addtional projects; I ended up feeling frustrated that I don't have the bandwidth to explore my inner Martha Stewart.
I'm seeing a lot of buzz about companies that are using Pinterest as a way to share how their services and products can be utilized by crafty users of the tool. A few creative job seekers have posted their online "portfolios" on Pinterest to bring exposure to their creative talents (specifically graphic designers, web developers, interior designers, chefs, etc.). Pretty smart stuff! I'm determined to look for ways that I can use this tool to bring attention to my company's employment brand, and how I might be able to use it to generate candidates for our open requirements, but right now, I'm not seeing the value.
Right now, I just see a lot of fun projects and beautiful recipes that I don't have time to make. I keep telling people that Etsy is the Pinterest for working moms, since we can pay other people to do crafty projects for us. :) And like sourcing on Facebook, there sure are a lot of distractions/ landmines on Pinterest that could prevent a busy recruiter from being productive. So at first glance, I'm not thinking that this is going to be an effective recruiting tool. But stay tuned...
So what's your take on Pinterest so far?
Miss Recruiter
3 comments:
My bet is that it will evolve in a way in which it will be used for recruiting. Can't wait to see what that may look like. I'm thinking that we'll eventually see some beautiful "help wanted" pins.
Wow - that's a great idea. I love the "help wanted" idea - perhaps it could be a graphically rich button that takes the user to a TA landing page with open reqs, employee value proposition information, etc. Will have to explore that more. Thanks!!
I am not there yet on the recruiting. I'm not saying it isn't possible nor that it won't evolve towards that, but not sure it's the most efficient platform right now.I can definitely see it being used to build brand. A place to pin compelling impages of products, solutions and key messages. Am definitely staying tuned though...
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